Monday, July 6th, 2026
Viewers no longer browse 30,000 titles — they search, they ask, and increasingly they let an AI assistant choose for them. In that world, the words that describe your content aren’t decoration. They’re the deciding factor in whether it’s found, chosen, and watched.
READ MOREFriday, July 3rd, 2026
Viewers don’t browse 30,000 titles anymore — they search, ask, and let AI assistants choose for them.The words describing your content aren’t decoration. They’re the deciding factor.
READ MOREThursday, July 2nd, 2026
Decoded by Thalia™ returns for a new season — and this time, the focus shifts from argument to evidence. In Season 1, Thalia Droussioti made the case that a programme synopsis is one of the most undervalued assets in a content catalogue. Audiences responded, and the conversation moved from “interesting idea” to “show me it […]
READ MOREThursday, June 4th, 2026
An uncomfortable truth for every platform: your most expensive content can be your least-watched — not because it’s bad, but because no one can find it. A vague, generic or poorly structured synopsis does real, measurable damage. It buries titles in search. It confuses recommendation engines. And it loses the click in the half-second a […]
READ MOREMonday, June 1st, 2026
Every programme synopsis is read twice. Once by a human deciding what to watch. Once by an algorithm deciding what to surface. Most synopses are written for neither. That’s the problem GL-SEO™ was built to solve. Our metadata intelligence layer engineers every synopsis to work on both fronts at once — natural and compelling for […]
READ MOREThursday, May 28th, 2026
My AI avatar has something to admit. Yesterday I built an AI version of myself — one photo, a short voice clip, a script. Watch what “she” says about the 20% she can’t do. In fact, watch to the very end — she cuts off mid-sentence. The AI couldn’t finish the one last line I gave it. […]
READ MORETuesday, May 26th, 2026
Decoded by Thalia™ is back — and this season I’m decoding the most underestimated 200 words in television: the programme synopsis. Not the trailer. Not the artwork. The synopsis — those few lines of text that quietly decide whether your show is found, clicked and watched… or scrolled past forever.
READ MORETuesday, June 30th, 2026
To close The Synopsis Series — a word on where all of this is heading. Discovery is becoming conversational. Audiences increasingly ask, search and let AI assistants choose for them. In that world, the platforms that win will be the ones whose metadata speaks fluently to both people and machines — in every language, in […]
READ MOREThursday, June 25th, 2026
For the last month I’ve decoded one idea from every angle: the programme synopsis is the most undervalued asset in your catalogue. We’ve covered the science of how it’s read — by humans and by algorithms. The craft of AI plus editorial. The art of localisation across 40 languages. And the hard commercial reality of […]
READ MORETuesday, June 23rd, 2026
So how do you turn a catalogue of overlooked titles into a discovery engine? This is what GL-SEO™ does, end to end: → Structures every synopsis around how audiences search. → Layers SEO precision into editorial copy that now reads better. → Localises across 40 languages, with cultural nuance intact. → Delivers across linear, VOD, […]
READ MOREWhat the industry says about us
BAUER MEDIA, SLOVAKIA
The press schedules that we receive from Global Listings are very good, as is the overall service provided to us as publishers. We can always trust in the accuracy and efficiency provided by the Global Listings teams.
TROS KOMPAS, MAGAZINE PUBLISHERS, NETHERLANDS
The Global Listings press schedules are very good. Especially as we have very little space in the TV Guide sections, these are still very useful to us. In addition, the Global Listings TV highlights documents and press reports are also a great way for us to make choices of what TV programmes to feature.