A+E AND SNAPCHAT TEAM UP TO CREATE ORIGINAL SHOW

Tuesday, February 28th, 2017

A+E Networks, in partnership with social media giant Snapchat, will soon debut a short-form series in which ex-couples reunite to hash out their problems and explore possible reconciliation. ‘Second Chance’ was produced by A+E’s new in-house digital agency 45th & Dean, marking the Networks’ first foray into mobile-first original content. It’s also the first unscripted dramatic series for Snapchat Shows not based on an existing brand, but, in a slight departure from the typical reality-show format, the melodrama is peppered with Snapchat-esque flourishes like handwritten messages across the video.

Described as “raw and relatable”, the original series fits into a broad development deal spearheaded by Snapchat Vice President of Content Nick Bell and 45th & Dean General Manager Paul Greenberg to create content for Snapchat’s Discover service, a platform accessible to users across the US, UK, Canada and Australia.

After ‘Second Chance’ premieres in April, the show will have an eight-week run, with a new episode dropping every week.

Regarding their recent collaboration and similar projects now in the works, Bell stated, “A+E’s investment in mobile storytelling is exactly what Snapchat Shows are all about.”

BACK TO NEWS

What the industry says about US

KidsCo, Sentral- & Øst-Europa, Afrika, Midtøsten & Asia

Global Listings har levert en effektiv tjeneste til KidsCo. Vårt globale samarbeid med Global Listings viser at de kan formidle vår merkevare på en god måte, og Global Listings har bidratt til at vi har vokst på verdensbasis.

A+E Networks

Global Listings har produsert programoversikter til våre markeder, inkludert Storbritannia, over flere år. Med teamets grundige, gode og presise tjenester har Global Listings forbedret vår effektivitet innenfor en viktig og konkurranseutsatt del av TV-bransjen. De yter god service slik at vi kan levere som lovet overfor partnere, tilknyttede selskaper og media. Vi kan også være sikre på at GL alltid vil stille opp for å løse eventuelle problemer som måtte oppstå.